“SEM is definitely an agency I would recommend to anyone within the sports marketing industry. Their agility, proactivity, understanding of the industry and their ability to structure complex negotiation processes is just outstanding. Particularly in the case of Phil Canavan – It was immediately clear to see his strength as a professional, always making sure the delivery is there according to the expectations.” - Jose Maria Arrabal, Head of Commercial Operations at Malaga CF

“We have worked on a number of deals now with SEM and have always found them to be knowledgeable, efficient and reliable. Phil conducts himself with great integrity and has an in-depth understanding of the sponsorship marketplace as well as an excellent network of contacts within sport. Despite us being in a different time zone, Phil makes himself readily available when needed. SEM will always put the brand first, going above and beyond to ensure smooth transition on any marketing strategies or partnerships. We’ve only ever used a couple of agencies historically, due to there being some out there who fail to deliver after a deal is complete, those who have taken the money and run – SEM strive to continue to build relationships, a key requirement for long-term partnerships. I would have no hesitation in recommending them as a first class sports marketing agency” - John Cruces, Head of Sponsorship at Dafabet

“Phil and I first connected in early 2017 and over the past 2 years he has consistently demonstrated a strong understanding of the complex US betting market. His desire for knowledge and passion for the industry has been a constant both pre and post PASPA, meaning SEM are now fantastically placed to offer guidance and advice on the sponsorship side of the gaming industry in the US, and of course further afield. Never overbearing and always good company, SEM work to foster genuinely strong relationships with a view to the long term rather than a desperation for short term “quick wins”. I’d recommend engaging with SEM to anyone looking for a well-informed, trustworthy and professional Sponsorship consultancy in the international betting/iGaming space.” - Matt Cullen, SVP Interactive gaming and Sports Betting at Parx Casino

“After a number of productive conversations we engaged SEM in 2018 to source a European football partnership for Nextbet. SEM saved us time, resources and significantly reduced any workload associated with the project. They showed a total understanding of our brand objectives, providing strong intel, background and opinion on all viable options before identifying the most fitting opportunity; subsequently negotiating and securing a regional partnership deal with SSC Napoli. We had frequent, efficient and ongoing communications despite the time zone differences and Phil in particular worked diligently through his holiday period to ensure the deal was completed to time. I would highly recommend SEM as an agency that can offer real value.” - Nikos Diakoumopoulos, Marketing Director at Asian BGE/Nextbet

“We view SEM as a valuable resource when it comes to identifying unique opportunities within our sector. The guys have clearly spent a long time researching our brand, our objectives and what we stand for. Therefore, we never receive any sales pitches or decks that have no relevance - but at the same time, we never have to allocate internal resource to source appropriate partnership opportunities. Phil and his team are specialists when it comes to the online gaming industry, but their approach goes beyond their competitors as they have a great understanding of our brand and our values - and this really sets SEM apart. Working in conjunction with SEM, we can very quickly reach a point with rightsholders where we are satisfied that the rights that we're investing in are relevant to our ongoing campaigns and stand a great chance of optimising our return on investment. Beyond their expertise and service, Phil and his colleagues have been a pleasure to deal with, and we're looking forward to SEM helping us achieve our goals in new markets for years to come.” - Ivo Bozukov, Global Strategy Director at SportPesa

“Through Phil, SEM took the time to really understand our objectives. This, coupled with their in depth knowledge of the industry and market place, enabled them to cut through the noise and highlight only the most relevant opportunities for us. Always available to answer any question and offer genuine advice, Phil was always on side, never wasting our time, and as a result SEM helped us get the best deals that fit our strategy within our budget.” - Dana Bocker, Head of Integrated Marketing at Mansion